With 211 million pieces of content published online every single minute, it’s becoming increasingly important to produce content that’s interesting, relevant and engaging to your audience.
Tying all these elements together is consistency. Consistency comes in many different forms, from content to voice, timing and key messages. By achieving these four levels of consistency, you are well on your way to getting the most out of your digital and social media and becoming a business people will know and trust.
Consistency through content
With access to a seemingly endless pool of articles, photos and videos at your fingertips, it’s easy to get carried away. Ask yourself if what you’re about to post on your social media is going to benefit your business and what it’s aiming to achieve. It’s the same principle when writing and uploading blogs on your website. Is your topic relevant? Is it going to benefit your consumers? If so, you’ll not only attract more followers, but consistent content is also great for your own Search Engine Optimisation (SEO).
Consistency through voice
You know when you follow your favourite social media accounts and you feel like you begin to know them? You check in on the daily to catch up on the latest, even though you may have never even met them? This is achieved through consistency of voice. We all speak and convey our thoughts differently, so achieving consistency of voice can be challenging when numerous people manage a single account. What may seem relatable might be completely unfamiliar for the audience the following day so ensuring you’re all on the same page is essential. A social media schedule is a great way to manage multiple Admins.
Consistency through messages
As you start to get to know someone, you begin to make assumptions and develop ideas about them. This is the same for businesses. Particularly when you use a range of various social media platforms, it’s crucial that you remain consistent with the ideas and principles of your business. For example, we don’t expect to hear about politics on a zoo’s Facebook page or a law firm discussing the latest fashions. This is so important in establishing what kind of business you are and what kind of business you wish to be – swaying too far from your key messages will only confuse your consumers.
Consistency through timing
As the saying goes, out of sight, out of mind! Being consistent with the timing and the regularity of posts is crucial for your online presence. No one wants to follow an account that posts once every few months. By being dependable and present, you will not only increase trust in your brand but also strengthen your brand name recall. Put simply, people will know who you are, what you do and will want to come back for more. Consumers trust brands they recognise.
If you are interested in some further advice on improving your own digital and social consistency, get in touch with us at General Media and see how we might be able to help deliver results for your business or brand.
