In a generation driven by social media, more and more businesses are employing social media platforms to increase their reach and raise awareness of their product or offering.
However, there is more to social media marketing and management than choosing a photo and writing a quick caption, with the importance of social media schedules making their way into more business marketing plans.
So what is a social media schedule? Put simply, it is a plan and regardless of what platform you use to create it, whether it is Excel, Word, Google’s G Suite or a dedicated scheduling program, having a plan ensures that you are generating content that is going to benefit your business in the long term.
There are a range of benefits of social media scheduling, which include:
- Saving time. Having prepared content that is ready to go as soon as you are ensures you are not grasping at straws while trying to come up with last minute posts. It leaves time for you to concentrate on other areas of your business.
- Being organised. Did you see a particular article, photo or video that you would like to share with your audience? Having a social media schedule in place allows a base to store all your ideas so you can come back to them at a later date.
- Sharing interesting content. You’re more likely to generate content and imagery that is of interest to your followers if you do it in advance. By doing this, it keeps your business visible and extends the lifespan of your post if it is significant.
- Direct messages. Your businesses social media objectives will be easier to meet if you are posting relevant content that is well thought out. Last minute random posts are often more rushed and do not meet their purpose.
- Monitoring. Did a particular post work well on a certain day or specific time? Scheduling allows you to keep track of this information and plan your posts to achieve better engagement with your audience.
Are you interested in increasing your reach? Get in touch with us at General Media for more information about how a social media schedule could benefit your business.
